Facebook Business Page: Keep It Fresh

If your business’s Facebook Page feels stale and your page’s posts don’t get enough likes and shares, it can feel like a bit of challenge.

You need dynamic and interesting posts on your Timeline that will entice your fans to further your business’s market status. Below are some examples and techniques of posting ideas and to try to use them for your own business. There’s a reason why more and more companies are making use of Facebook, don’t be left out on all the potential success.

1. Share something REGULARLY

This is the MOST important thing to remember – you have to understand that timing and consistency are very important aspects in all social media. You must ensure that your business page is continually publishing new posts and links, ideally during peak times every day to make sure that your business is part of the regular social media traffic. If quality posts, either shared or created by you, aren’t seen by your fan base on a consistent basis, it won’t have that much of a positive effect on your Facebook Business page.

2. Share creative posts about your products and services

Get creative! Affordable advertising is right her so use your Facebook Business Page as a means to show the world what you can offer. Post pictures and deals regarding your company’s products and services. This is a very effective low-cost advertising technique that you should be practicing. Try posting interesting images of your products and remember to think outside the box.

3. Social media integration

Maybe you posted a video on your company’s YouTube page, so why not share it on Facebook to reach out to more customers?  This technique can be used across all social media, especially Twitter, LinkedIn and your own blog posts. You can do the same technique when talking about Tweets and blog posts as well. Don’t limit yourself.

4. Share your company milestones

Did your company win an award or achieve a milestone in company sales? Share these achievements with your fan-base and give them an opportunity to celebrate with you. By doing this you are also often instigating a discussion amongst their fan base.

5. Share relevant industry news

Try sharing some information regarding the latest news going on in your own industry on your feed. This tells your fans and followers that your company is up-to-date with regards to industry trends and current events. It shows that your business is passionate about its industry and that can help establish connections of trust between you and your market.

6. Start a discussion

The best way to engage with your followers is to directly converse with them through social media posts. It also allows an opportunity for you to interact with your followers and for your followers to interact with each other. Try asking an interesting question or a debatable topic and see who responds.

7. Reply to comments

It is very important to not ignore comments and messages, whether it be a quick “thank you”, or an answer to a question that they’ve posed. Time is crucial so be quick to acknowledge your followers by replying to fan posts and comments on your timeline.

8. Be visual

Studies have shown that people will respond more to images, graphics and videos as opposed to text-heavy posts. Avoid pure-text statuses and posts and try going for pictures, videos, graphs, and polls to share on your timeline. It’s a more visually appealing sight for your fan page