Digital Marketing Blog

Category: PPC

Ways to Improve Your Retargeting Ad Campaigns

Retargeting, which is also known as remarketing, is a high-effective marketing strategy in digital advertising in which potential customers are...

The PESO Model for Digital Marketing

When it comes to organising your marketing, the PESO model always comes in handy. It is one of the best...

Advanced Google Ads Features To Enhance Your PPC

The classic way businesses use the Google Ads platform is to bid on keywords with commercial intent which in turn...

50 Best Strategies For Lead Generation

We create content and plan campaigns, analysing metrics such as impressions, likes, and a click-throughs and often forget about the...

Google Ads PPC Advertising Walkthrough

PPC Advertising is one of the most profoundly misunderstood aspects of online advertising. Millions of people pour countless amounts of...

Planning and Creating the Perfect Landing Page

Landing pages can make or break your digital marketing. Too many marketers put all their efforts into creating beautiful landing...

Getting to Know Your Online Audience

The first step in any shift to the Internet is getting to know who exactly you’re marketing too. After all,...

Bing Ads vs. Google Adwords

Bing, Microsoft’s web search engine, is the UK’s second-largest search engine and yet it remains underused and has struggled to...

Basic Principles of Google Adwords

Google AdWords is Google’s own advertising service which allows you to place search results for your website on a search...