Digital Marketing Blog

Category: Email Marketing

Opting Out: How To Let Email Subscribers Go

Here we look at best practices for email unsubscribes to ensure you aren’t classified as spam and also deliver more...

The PESO Model for Digital Marketing

When it comes to organising your marketing, the PESO model always comes in handy. It is one of the best...

Email Bounces: Hard Bounce v Soft Bounce

When a marketing or newsletter email is rejected by a subscriber's email server, it's called a bounce. There are different...

50 Best Strategies For Lead Generation

We create content and plan campaigns, analysing metrics such as impressions, likes, and a click-throughs and often forget about the...

GDPR – Did All The Fuss Screw Your Business?

Those GDPR emails you got... all for nothing! Or the GDPR emails you sent to get re-consent – which maybe...

The Importance Growing An Email List With Engaged Subscribers

Back in the day, the key role for marketers was to grow large lists – in theory, the bigger the...

Effective Use Of Abandonment Emails in eCommerce

Recent research shows that nearly 74% of retail shoppers will abandon a purchase after adding an item to their online...

7 Techniques For Writing Compelling Email Copy

No matter how fancy your marketing emails look, if they are lacking of well-written content, your subscribers will stop opening,...

How You Continue To Use Your Bought-In Mailing Lists After GDPR

If you buy business email lists, you can be forgiven for thinking that you can no longer use them after Friday...