Digital Marketing Blog

Practical "how to" Articles and Guides to improve your digital marketing


5 E-Commerce Rich Snippets SEO Actions

Google is a far ahead of other product search engines when it comes to product searches. Amazon is basically a...

Facebook Business Page: Keep It Fresh

If your business’s Facebook Page feels stale and your page’s posts don’t get enough likes and shares, it can feel...

9 SEO Tips Everyone Should Know

An effective online marketing strategy should generate quality leads for your business, and the ideal target is an audience of people who...

The PESO Model for Digital Marketing

When it comes to organising your marketing, the PESO model always comes in handy. It is one of the best...

The Pros and Cons of Professionally Developed Websites

The design and development of a website is a big business decision. It can be a large cost and time...

Email Bounces: Hard Bounce v Soft Bounce

When a marketing or newsletter email is rejected by a subscriber's email server, it's called a bounce. There are different...

How To Write A Killer Website Elevator Pitch

An elevator pitch is a short overview of your business, products or services, and is typically used in business settings...

The Art of Customer Data Segmentation

Not all customers are the same. So why take a one-size-fits-all approach to your marketing, and instead why not start...

How To Measure Your Marketing: 20 Digital Marketing KPIs

Measuring your marketing is a common issue - many people did not know the best way to run and measure...