An effective online marketing strategy should generate quality leads for your business, and the ideal target is an audience of people who are already looking for your service on search engines.
This is where SEO (search engine optimisation) comes in – it helps drive organic search traffic to your website by using the power of search engines. The equation is simple – for any given search query that is relevant to your niche, the higher your rank, the better your traffic in-flow to your website, and the more chances you have of converting your audience.
Below are the our SEO tips for getting higher ranking in search engines, which in turn generate more traffic and improve your conversion rate.
Page speed on your website – Page speed is a measurement of how fast the content on your page loads and plays a crucial role in determining the SEO ranking of a site on Google and other search engines. A web visitor could leave your site if it takes more than 2-seconds to load a page. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions. Consequently search engines will ignore tedious, slow loading websites. It is essential for you to take some steps to improve the overall performance of your site. You can evaluate your page speed with Google’s PageSpeed Insights. Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. Pagespeed Insights will tell you exactly what is causing the page to load slowly, and how to improve it.
Quality content – as a site owner, you need to create unique, informative and content without over manipulating keywords. Content that repeats search queries often gets site indexed for spam. If you want to generate leads, the provide value first by giving your audience relevant information. Quality content that provides value always clicks with your audience. Think about what your audience wants and how you can provide it.
External links – External links to other sites with relevant and trusted content pages can help to gain potential customers’ interest. Using these external links will improve your online presence and encourage search engines to crawl your site on the top of search engine pages and can help you get inbound links from them. This can automatically improve the SEO ranking of your site.
Unique and relevant meta-descriptions – A meta description is the 160-character length info about your page in a search engine. It needs to be relevant to your site with just a hint of creativity to capture the audience’s interest. Don’t create duplicate meta-descriptions as this may lose you potential web visitors – plus Google dislikes duplicate content.
Easy to read URLs – A site’s URL, the web address of a website that you can see on the top of a browser is often overlooked. A URL that’s comprehensible to the human visitors is also search friendly, so stick to those parameters while structuring your permalinks and create URLs that are simple and easy to read. Use of characters, figures and hyphens could increase the complexity of URLs.
Sitemap – A sitemap is a vital element of a good SEO practice. It is essentially an index of your entire website listing all the pages and how they link to each other which allows search crawlers to quickly and easily index your site.
Landing pages – A visually appealing landing pages as it can improve the search engine ranking of your site and generate leads. Use professional graphics and layouts to drive web traffic and encourage people to complete a goal – such as buying a product or subscribing to your mailing list.
Optimise your headings – One of the first thing a visitor notices about your content is the title or heading. You need catchy, punchy headings for your content – something that attracts the readers’ interest and draws them to your post. Remember formatting is equally important, more so when you add the relevance it hold for the search bots. Make sure to add only one H1 tag (and put it only on the post title). This heightens its significance for search bots and readers. You can use one or more subheading tags like H2- H4 to make your content look more clean and professional
Web analytics – Finally, you now need to record and analyse the performances of your site and actions of your web visitors on your site on a regular basis. Tools such as Google Analytics and Google Search Console that can keep a track on your site’s performance and gives you insights that you can use to improve the web presence of your site.